Published: October 13, 2026
What happened
ChatGPT shopping updates introduced virtual try-on for clothes and accessories. A user selects a product, presses Try on, and uploads or takes a selfie; ChatGPT Images then creates a preview of how the item might look.
How it works
This is not a guarantee of fit and does not replace a size chart. OpenAI notes that the generated image may not exactly match the product or the user. Merchant measurements, product details, and return policies still matter.
Context
For fashion, the feature is useful as a fast way to imagine an outfit before purchase. Its value depends on the source photo, accurate product information, and a clear distinction between a visual suggestion and a real product specification.
Why it matters
Virtual try-on helps imagine an outfit, but it does not replace sizing, product details, or return policies.